Keeping the Children Safe, Building A Better Society

04 Feb 2021 | By Sompo

Home» Thoughts and Ideas» Keeping the Children Safe, Building A Better Society

Keeping the Children Safe, Building A Better Society

Children are individuals. They start life as dependent beings, and a lot of their earliest and most impactful experiences happen in schools, for they spend more time in school than anywhere else. We believe it is a vital task for everyone to ensure their safety, inside school premises and while travelling to or from school.


Starting 2018, Sompo Holdings Group and Sompo Insurance Indonesia together with Save The Children embarked on a 5-year journey with teachers, headmasters, parents, government, police, and Jakartans to reduce traffic accidents that involves children around and within school premises called SELAMAT Program. Keeping schools safe allows children to look forward to being in a supportive environment that promotes social and creative learning. When their basic safety needs are not met, children are at risk for not feeling comfortable at school. Promoting school safety creates a space for kids to explore, learn, and grow.

News - SELAMAT Program 2.png

The SELAMAT Program involves ten primary schools and junior high schools, impacting more than 5.000 students to date. This program mainly focused on three pillars:

  1. Improving traffic safety knowledge and practice for teachers, parents, students, and other stakeholders.
  2. Enhancing the capacity of education and disaster management's stakeholders so they would be able to effectively plan and facilitate the School's Traffic Safety within the school's premise.
  3. Strengthen the plan and policies of Traffic Safety that strongly relates to Child-friendly City.

Amid pandemic outbreak, the program also participated and encouraged the public to stop Mudik (homecoming) during the Ramadan 2020, supporting the large-scale social restriction policy implemented by the government and the police. The program called, Stop Mudik Campaign and Road Safety Project initiated the campaign messages, design and produced 1.000 flyers card and 115 banners placed at the public main road, public space and public transportation center in Jakarta to prevent further infections that also will end up suffering the children.

Another program's activity during the pandemic is Road Safety Extracurricular and Parenting Online Training in August 2020. Adapting with Covid-19 outbreak in Jakarta, this activity combined the Parenting Session for parents followed by Extracurricular session for students. Students and their parents asked to fill the Pre & Post-test in every training session. For primary school, the average result increased for 4,70 points. For junior high school, the output increased by 23,61 points—a good start for a better system that committed to improving children's lives.

These programs aims to promote and enhance the child-friendly environment in the North and East Jakarta area. Following the legal obligation under international law (UN Convention on the Rights of the Child), local governments, Sompo Holdings Group and Sompo Insurance Indonesia have worked together to ensure that the child's safety is protected. Every social change impacts them; hence developing a healthy environment for the children is crucial to any community's future well-being.